Everyone’s an expert on Facebook these days. With that in mind, I’ve collected some of the articles I’ve paid particular attention to recently. Granted, some of them go back to fMC earlier this year but they’re good reference points. The Buddy Media article is pretty recent. I’ll do my best to update this with additional ones I find and feel free to add more in the comments section.
The one quote from my friends at Facebook that continues to resonate with anything in/around social, especially Facebook, is “Why would they care, Why would they share”.
Also, here is the link to the Facebook Marketing One Pager I did for the IABC Emerging Media Summit.