Insights on Effective FB Marketing

Everyone’s an expert on Facebook these days. With that in mind, I’ve collected some of the articles I’ve paid particular attention to recently. Granted, some of them go back to fMC earlier this year but they’re good reference points. The Buddy Media article is pretty recent. I’ll do my best to update this with additional ones I find and feel free to add more in the comments section.

Buddy Media Article on FB Marketing

Mashable’s 6-Point Plan for FB Marketing

AllFacebook’s Review of CEII Approach

The one quote from my friends at Facebook that continues to resonate with anything in/around social, especially Facebook, is “Why would they care, Why would they share”.

Also, here is the link to the Facebook Marketing One Pager I did for the IABC Emerging Media Summit.

IABC FB Presentation

Dear Pandora, A Love Letter

Music is an incredibly social experience. That said, if music is a Ferrari then Pandora is a never ending Autobahn.

The Internet Age has brought so many advancements in business, social norms, communication and more. The music industry is certainly a primary example of incredible twists and turns, highs and lows, innovation and litigation as a result of the Internet. Social Media has been an accelerant, resulting in a virtual 24/7 mixtape.

Enter Pandora. If you’re not familiar with Pandora, it’s a live-streaming service that lets you enter in your favorite artists and/or songs. Based on those artists and/or songs, a virtual radio station is created for you. Pandora then plays music that either is the actual artists themselves or similar artists based on that style. For example, let’s say I enter Weezer, Foo Fighters and Beastie Boys. Pandora creates a “radio station” where the first song might be a Weezer tune or something like Modest Mouse or Linkin Park based on the profile of the music.

Behind the scenes of Pandora is the Music Genome Project. The Music Genome Project analyzes every song in its library for “up to 400 distinct musical characteristics by a trained music analyst”. According to Pandora.com, “these attributes capture not only the musical identity of a song, but also the many significant qualities that are relevant to understanding the musical preferences of listeners”. Cool stuff. It’s where the qualitative styles or artists and their music meet quantitative analysis. Pandora plays the music based on what you’ve entered and you can let Pandora know what works and what doesn’t by giving songs a “thumbs up” if you like or “skip” if it doesn’t work.

What makes Pandora such an immersive experience is the discovery. Every day you can discover new music you may or may not be familiar with. I’ve had my Pandora account for several years now and it continues to show me all kinds of cool stuff.

There’s a premium version of Pandora, called Pandora One which provides more opportunities to skip songs, higher quality and a desktop version of the Pandora App. Nice.

With the Pandora App on my phone, I take Pandora in the car, at the gym, at the office and more.

Is this a total endorsement post for Pandora? Yes, without question. It’s not often where a product or experience is so valuable and social that it’s worth sharing. This is one example. Get it, it’s worth it.

What are some of your favorite bands you’ve discovered on Pandora?

Nice Guys Do Finish First

I had the pleasure of volunteering at the Sr. PGA Championship at Valhalla Golf Club in Louisville this weekend. It was a great experience working on the Caddie Committee. The duties were pretty straight forward in managing the bag room, ensuring the caddy bibs were in order and generally helping out the caddies with everything from Gatorade to lead tape.

The best part of the experience was the scorer’s area was next door to us and all players/caddies walked by us during the event. They were very cordial, professional and pleasant to be around. They appreciated what we were doing and made us feel at home. Very cool.

The one event that really sticks out involved the eventual champion Tom Watson. Coming down to the end of regulation play in the tournament, Watson missed a putt to win outright on the 18th hole. He finished up, walked into the staging area right in front of me and straight into the scorer’s room. Standing outside the room was his caddie, the official scorer for the group and the standard bearer, a sweet young woman who carried around the scoreboard for Watson and his playing partner all day. All were worn out, disheveled, from the intense heat and humidity of the day.

Watson emerged from the door of the scorer’s room a short time later and immediately engaged the young woman. “So I hear you’re going to Georgetown College in the Fall”, he chimed. He proceeded to chat with her for a good minute or so until finally a PGA Official who’d been standing there watching the situation added, “Mr. Watson, we’re ready to take you to the 18th tee”. It was such a cool moment. Here’s Tom Watson getting ready to walk into a playoff for the Sr. PGA Championship and he’s making it a priority to thank this girl for walking with them all day. He signed a ball, handed it to her and off he went to win a few moments later.

The special thing about the setting was that it was so genuine. Watson meant every word he said, as if he and the standard bearer were the only people at Valhalla.

It shows not only how much of a class act Watson is, it’s a testament to his success as a player and more importantly his character as a person.

Congratulations Tom Watson on being a champion in so many ways.

I know this blog is intended to talk social media design and strategy and I warned you about me and golf in advance. There is a story here for what you’re doing in social. I can’t stress enough how important it is to be genuine in your efforts in building communities and engaging in social business. People can smell a rat a mile away and trying to fake anything will do more damage. Be genuine. It’s a simple idea for social media strategy, life and golf. It’s why social media is changing the face of companies from small business to the Fortune 500. Those organizations that know themselves best and can be true to their consumers, be genuine in their dialogue and show a commitment to value and values will succeed in the long run.

Who do you think is doing a good job of being genuine in the social media experiences today?