My profile on the Mad*Pow site sums it up best…

Part geek, part jock, all marketer. Jason personifies his mantra of “Take what you do seriously, not yourself”. As a “recovering programmer” with a background in experience design and integrated marketing communications, he’s your ninja.

Jason helps organizations use all things digital to deliver value, with an emphasis on consumer interaction and innovation. From mobile to social and across the Web, he makes it happen.

Before joining Mad*Pow, Jason managed Humana’s Digital Group, leading strategy and operations for the enterprise wearing multiple hats, from consumer to agents to employers to pharmacists and then some. He led mobile experience and social media development campaigns. Those efforts resulted in Humana being recognized as the “most innovative player in the mobile space” for health carriers by Celent and ranked as one of the “most social companies” by Mashable.

Jason has over 16 years experience leading digital experience and strategy for organizations including Affinity Group, Camping World, Frederick’s of Hollywood, Danka and MSNBC Store. Jason holds a B.A. in Marketing from Western Kentucky University and an MBA from Indiana University.

Jason leads our Louisville, KY operation and can provide you with the best suggestions on bourbon, golf courses and Derby horses.

I enjoy speaking at conferences and on campus on topics including digital strategy, mobile experiences, social media for business, leadership and org development. Email me at for scheduling.

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